Sep 17, 2019
Have you felt the vibrations? The tremors that are
hitting every corner of our marketplace. In this episode of
Chatter that Matters, Tony Chapman, takes you on a
quest to uncover a new economy that is happening with such force it
is rendering much of what we know about conventional capitalism and
career building, obsolete. Players in this economy include
Amazon, Alibaba, airbnb, Apple, Google, Facebook, Uber, Skip the
Dishes, Facebook, Spotify and thousands more. They now have
a combined market capitalization of $7.5 trillion dollars.
Many ride an app like a Trojan Horse directly into your phone
to connect you directly with the world you want to explore and buy.
They harvest your data to enable them to focus on the two
most compelling customer benefits that matter - more and less.
More of what matters to you with less of what doesn’t.
However, with every cause there is an equal reaction and the
platform economy is no exception. Tony shares his feelings on
why much of what we take for granted and appreciate will become the
exception versus the rule as the platform economy builds over the
old.
To learn more about the platform economy here is a link to
Tony’s keynote - From a Place to Buy to the Place to Be that he
delivered at Store 2019 for the Retail Council of Canada.
https://www.youtube.com/watch?v=oIUuH0eSJIM&pbjreload=10
To read an article about how conventional retail, tourism and
hospitality can counter the platform economy. Click here.
https://www.retailcouncil.org/community/technology/mind-your-ps-but-own-your-bes-how-bricks-can-beat-back-clicks/
Retail Council of Canada - https://www.retailcouncil.org/
Platform Economy - https://en.wikipedia.org/wiki/Platform_economy
Platform Economy - https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/the-platform-play-how-to-operate-like-a-tech-company
Amazon - https://www.amazon.com/