Mar 31, 2020
It’s the decade of disruption. What we know and understand about education, healthcare, consumerism and capitalism, is being rendered obsolete by forces of change so numerous, swift and impactful, it's sometimes hard to keep up. Artificial intelligence, the platform economy, new digital business models, etc. How do we make sense of this all?
In conversation with Corby Fine, I discuss the influences and implications that technology will have on humanity, exploring our future role as a society and individuals identifying some of the key technologies driving this change.
Technology with purpose (2:20)
Corby, a Ryerson University graduate with an MBA in technology management (Phoenix), shares his passion for technology and his journey from selling viagra to running a digital bank brand.
Culture - it the cheapest thing to change
Cory shares his thoughts and experiences on culture underpinned by the idea that “culture is the cheapest thing to change.” Listening to others opinions, being empowered to do what’s right and not what’s expedient, taking a long term view and focussing more on people than technology.
The new-age businesses model (9:14)
Exploring the challenges legacy businesses face in an age where the business model has fundamentally shifted. A more agile and responsive business model prevails, with those organizations adopting the new model benefiting not only from cost savings but also from simplifying the experience customers have with them.
The platform economy (11:16)
Data-driven applications and services, requiring less effort and reducing transactional friction is giving consumers unprecedented power. Customer loyalty is up for grabs and the question begs: who owns the customer? Cory and Tony discuss the risks and pitfalls of this new economy - immediate gratification, data predictive modelling and personalization.
Fair exchange of value (15:18)
When we part with our data, can there be a fair exchange of value between the individual and the enterprise? Cory explains how fair value can be achieved, as an individual and as an organization that builds products and experiences for customers.
Data changes the face of democracy (17:18)
Balancing the drive for innovation against the need to act responsibly. We learn more about Corbys guiding rules he applies to his and his teams' efforts in developing products, acting with empathy and compassion while still innovating.
Advice to others & looking forward
In your career journey, seek diversity. Diversity of thought, experience, opportunity, jobs, function and bosses. Seek out your passions and figure out what can you do to learn about them - be inquisitive. Conversational interfaces are the next big technological transformation, inherent with ethical challenges and more practical implications for brands.
Tony Chapman shares his insights and learnings:
- Put the customer first. Understand their journey and how you can help them get to their destination
- Create a culture where risk-taking is encouraged
- Show some humanity, “use their name”
Links and References
Follow Tony Chapman