Mar 25, 2022
Guy Kawasaki is a bestselling author, accomplished
executive, and outspoken entrepreneur. In this episode, Guy shares
his powerful approach to business which will help entrepreneurs who
are searching for ways to elevate their game.
How do you say no to a job offer from Steve Jobs?
Guy Kawasaki is one of the most respected minds in Silicon
Valley, an evangelist for Canva, a prolific author (of 15 books),
speaker and a newly minted podcaster. This episode is a masterclass
for entrepreneurs and ambition.
Guy Kawasaki was one of Apple's first brand evangelists, and
over his career, he worked there twice and turned Steve Jobs down a
third time. That career move and turning down the role of CEO of
Yahoo probably cost him about $3 billion. Guy Kawasaki has no
regrets; he is one of the most positive people I have ever met, and
his focus is to make the world a better place.
Guy Kawasaki shares some incredible stories of what it was
like to work for Steve Jobs, including a heated exchange between
the two that stopped a meeting – and Kawasaki's career – in its
A firm believer that business should have a higher purpose
beyond profit, Kawasaki shares his top lessons in business,
including the difference between enchantment and persuasion.
Kawasaki's advice to start-ups is to create something that matters.
And for those entrepreneurs seeking to become the next unicorn, he
offers this two-step process.
Step one: Dent the universe. Step two: Become a unicorn-not
And for a bonus feature, Shadi McIsaac, the passionate and
brilliant co-founder of OWNR, joins the show. OWNR is an all-in-one
platform from RBC Ventures to start, manage, and grow your
business. Sixty-five thousand companies have already used their
services. If you contemplate starting a business or are overwhelmed
by admin and bureaucracy, you should check them out.
To reach Tony Chapman.