Nov 4, 2022
What started on a shoestring became Reebok, the biggest shoe brand in the world.
This is the inspiring and against-all-odds story about how Joe Foster and his brother Jeff, with borrowed equipment in a falling-down factory in Northern England that also served as a home, created Reebok. In their day, it surpassed both Adidas and Nike in sales.
So many life lessons- family, business, marketing, and sales- are woven into a fantastic story of achievement.
Para-athlete, Meghan Hines, the President of Power Hockey Canada, joins the show to discuss why sports matter and what it means to compete internationally for your country.