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Dec 23, 2022

I saved this episode for the holidays, as it is an excellent time for reflection. If you do listen and feel the way I do about Dany's message, please share it with others. The best way to lift and unite Canada is through our collective spirits. First and foremost, we are not East or West, left or right, gay or straight, Liberal or Conservative. We are Canadian. Together we can make this the greatest country on Earth for generations to come.

So what is this episode all about?

Imagine, for a moment, that this scenario happened to you. You are Muslim, a proud Canadian, and part of a family that has lived in and contributed to its community and country for generations. Like many other kids, you dream of playing hockey in the NHL. 9/11 happened, and overnight a sign appeared on your neighbour's lawn. OSAMA BIN LADEN LIVES CLOSER THAN YOU THINK. The sign points to your house.

That moment puts my guest, Dany Assaf, on a lifetime quest to unite Canadians and remind us of who we are and why and what truly matters.

Today, Dany is respected globally as one of the world's top competition lawyers, with Torys LLP, a former adjunct professor at Western University and an author. Dany has just released a remarkable book titled: Say Please and Thank You & Stand in Line: One man's story of what makes Canada special and how to keep it that way.

This is Dany's inspiring and moving story and message, which will warm your hearts over the holidays.

I invite Alan Depencier, CMO of RBC, who I have come to know over the past two years. Alan joins the show to talk about the episode, and I ask him about the role organizations like RBC can play in supporting all Canadians and their dreams during these challenging times. Alan speaks from the heart versus marketing speak.

To purchase Dany's book: