Mar 25, 2022
How do you say no to a job offer from Steve Jobs?
Guy Kawasaki is one of the most respected minds in Silicon
Valley, an evangelist for Canva, a prolific author (of 15 books),
speaker and a newly minted podcaster. This episode is a masterclass
for entrepreneurs and ambition.
Guy Kawasaki was one of Apple's first brand evangelists, and
over his career, he worked there twice and turned Steve Jobs down a
third time. That career move and turning down the role of CEO of
Yahoo probably cost him about $3 billion. Guy Kawasaki has no
regrets; he is one of the most positive people I have ever met, and
his focus is to make the world a better place.
Guy Kawasaki shares some incredible stories of what it was
like to work for Steve Jobs, including a heated exchange between
the two that stopped a meeting – and Kawasaki's career – in its
tracks.
A firm believer that business should have a higher purpose
beyond profit, Kawasaki shares his top lessons in business,
including the difference between enchantment and persuasion.
Kawasaki's advice to start-ups is to create something that matters.
And for those entrepreneurs seeking to become the next unicorn, he
offers this two-step process.
Step one: Dent the universe. Step two: Become a unicorn-not
vice-versa.
And for a bonus feature, Shadi McIsaac, the passionate and
brilliant co-founder of OWNR, joins the show. OWNR is an all-in-one
platform from RBC Ventures to start, manage, and grow your
business. Sixty-five thousand companies have already used their
services. If you contemplate starting a business or are overwhelmed
by admin and bureaucracy, you should check them out.
To reach Tony Chapman.